The best pillow really depends on your individual needs: your sleeping position, body shape, and the type of mattress you have. Your sleeping position is usually the most important factor: side sleepers tend to need a higher pillow for proper neck and spine alignment, while back and stomach sleepers are often more comfortable with lower ones. If you have broader shoulders or sleep on a firm mattress, a slightly higher pillow can help keep your spine in line. Softer mattresses, on the other hand, usually pair better with flatter pillows. Since comfort is so personal, there’s no single “best” option for everyone. The Emma pillow is currently at the top of our ranking and is a popular choice for many sleepers. You can explore our pillow ranking to find the one that suits you best.

A pillow might seem like a small detail, but it plays a big role in how well you sleep every night. Sweat, oils, and skin cells can build up inside the filling, creating a home for bacteria, which is why refreshing your pillow regularly is important for both comfort and hygiene. Most pillows are recommended to be replaced every 2 to 3 years, and many, like the Emma pillow, are designed to maintain their support over time and come with a 2-year guarantee. Over time, pillows naturally lose their shape and support, which can affect your comfort and even cause neck or shoulder tension. You can explore our pillow comparison and ranking to discover which models offer the best balance of comfort, support, and durability.

When a pillow showcases signs to be replaced, you might start waking up with an uncomfortable feeling or notice you’re tossing and turning more during the night. A worn-out pillow won’t be able to offer the right level of support, which can leave you feeling stiff or tired in the morning. You might also notice that your pillow looks a little flat or lumpy and it doesn’t spring back into shape when you fluff it. If it’s lost its firmness or feels uneven inside, it’s probably time for a replacement. However, even if your pillow still seems fine, it’s worth checking its age as most pillows should be replaced every couple of years to maintain both comfort and hygiene.

Your pillow is just as important for a good night of sleep. A good quality pillow will typically fall in the range of €100 to €150 for a single unit, while premium versions or bundles can cost a bit more, typically around €200 to €300 for a set of two  . Think of it as an investment in your comfort — after all, it supports your head, neck, and shoulders night after night, offering the best value for money in the long run. Cheaper pillows might feel fine at first, but they often lose their shape or support much faster. Spending a little more on one made with quality materials, like memory foam or microfibre, helps you enjoy better support and a more restful sleep for longer.

Finding the perfect pillow can take a little trial and error. Reviews are a great starting point, but comfort is such a personal thing that the only real way to know is by sleeping on it yourself. That’s why many retailers now offer a 30-night trial, so you can properly test your new pillow in your own bed, not just for a few minutes in a shop. Give yourself a bit of time to adjust as it can take several nights for your body to adjust to a different type of comfort and support. If you wake up feeling rested, without any stiffness or discomfort, chances are you’ve found the right one. And if it doesn’t feel quite right during the trial period, you can easily return it at no extra cost.

The right firmness for your pillow comes down to finding the perfect balance between comfort and support. A firmer pillow can help keep your head and neck aligned, while a softer one provides gentle cushioning that lets you relax more easily. The most versatile options are adjustable pillows with different inserts or layers. These allow you to flip or remove layers to change the height and firmness, giving you different ways to find your perfect fit. Pillows with this kind of custom design are ideal because you can easily adapt them to your body and sleeping position, whether you prefer a firmer or softer feel.

Keeping your pillow clean is easy and completely hassle-free. Some pillows can go straight into the washing machine, while others have a removable cover that you can simply toss in for a quick refresh, just make sure to check the care label before washing it. To keep things even fresher, it’s a good idea to use a pillowcase as it helps protect the cover, keeps your pillow clean for longer, and ties in nicely with your bed sheets.

When buying a pillow online, you don’t have to worry about getting stuck with the wrong one. Many retailers offer a 30-night trial period, giving you plenty of time to test the pillow in the comfort of your own bed. Unlike trying a pillow in a store for just a few minutes, this lets you really see how it feels over time and whether it provides the right level of comfort and support for you. If it doesn’t quite suit your needs, you can simply return it within the trial period — completely risk-free.